Simon Thomas, owner of the Hippodrome Casino in London, expressed his support for ICE London moving to April.

Thomas, who has a long association with the show and its predecessor ATEI, described the event as an important moment for the land games industry as it recovers from the Covid-19 pandemic.

Chairman and CEO of the Hippodrome, Simon Thomas

“I missed the opportunity to meet industry figures and colleagues in person when the real conversations are happening,” Thomas said.

“London led the charge against Covid and restrictions were lowered. It is vital that we focus now on getting back to rebuilding the industry, and ICE London is a great opportunity to do so. I can’t wait to see everyone there.”

From ICE has been postponed to April, with the ICE VOX conference kicking off the week on April 11, followed by the show starting a day later and running through April 14, the movement garnered support for several quarters.

the European Casino Association and the UK Gambling Business Group have also approved April dates.

“I’m thrilled that the market we serve is eager and determined to get the show back on the road,” said Stuart Hunter, Managing Director of Clarion Gaming. “The senior team have worked tirelessly with our colleagues at ExCeL London to find alternative dates for what is one of the UK’s most successful and largest in-person trade events which, in conjunction with iGB Affilate London, features over 700 gaming industry exhibitors.

“Securing new dates was a daunting task and involved migrating six more events to allow ICE to have the full ExCeL, which is the space needed to operate at full capacity.”

Hunter acknowledged that the new dates would not suit all stakeholders, which he called “very unfortunate”.

“[We] continue to do our best to meet the challenges and provide support in the preparation and planning for what is the largest and most influential gaming industry gathering in the world.

He said there had been a high level of support for the new dates, both public and private. Independent research from ICE London stakeholders was also underway, with an “overwhelmingly positive” initial response and bodes well for the exhibitors that make up the show.

“I’m sure the market understands that we’re doing our best to deliver another strong edition of ICE London and celebrate the return of the industry in the best possible way.”

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