Casinos have acquired a particular reputation as garish and charmless places. This thought is usually done out of ignorance. After all, many people don’t know about the long history of casino development, starting with Europe with the Monte Carlo Casino in Monaco.
The game has long international origins, from hanafuda cards in Japan to the start of the first national public lottery in England, created by Queen Elizabeth I. New institutions and businesses have developed since then, transforming the public’s attitude towards them. casinos for the best.
Thomas D. Gray, a digital artist, has transformed the historic Hippodrome Casino into a place like no other with his digital art installation on 57 screens.
The digital landscape has strongly impacted the casino industry. The Internet, televisions, and computer technology have changed the way visitors play, discover and interact with casinos. UK casino expert Ella Houghton imagine a future world using cryptocurrency as chips and virtual reality headsets to make live betting.
Technological development in casinos
Before you can appreciate the work of Thomas D. Gray, you need to understand the effect of technological development on it.
The casino experience is different now. Digital slot machines are now replacing slot machines. Nowadays, the best medium volatility slots are accessible online from your home and in a casino.
Land-based casinos must now use new strategies to attract consumers. Customer service and customer experience are the engines of their development. Resort experiences are common in places like Las Vegas, Nevada, and Macau, China.
However, the Hippodrome Casino in London, which hired Thomas D. Gray, took a different approach.
The historic racecourse turns a new chapter
The term “Hippodrome” has historical roots in ancient Greece, a place where people raced horses. While horse racing has long roots in British culture, the Hippodrome is inspiring a new kind of game.
Thomas D. Gray, Founder and Creative Director of The Gray Circle, was hired by The Hippodrome as an in-house digital artist in 2013. He maintains and actively develops video installations on a large scale, combining play and aesthetics to create a historical experience like no other. Paintings of historical figures and burlesque dancers come to life, in keeping with the designs of the casino’s events and the architecture of the building.
Using the resources and knowledge he gained from running The Gray Circle, Gray sets up light shows using digital video screens and projections. The artwork of the Hippodrome is spread over four floors, covering three entire walls with 57 plasma screens. Here you will see incredible creations come to life, while playing classic casino games.
Live video montage constantly playing throughout the casino, showing videos of sharks, roulettes and neon lights. Videos of clowns play during the very popular âCabaret Circusâ. Don’t be afraid when a ghost randomly appears behind your mirror in an alleyway at Lola’s Underground Casino.
In addition, Gray has developed a video montage to match the environment of the Atrium Casino. This episode features life-size holograms in cages, which interact with live showgirls during nighttime performances.
A continuation in tradition, an evolution in art
When talking about art in a modern sense, many people draw the conclusion that its sole purpose is to deconstruct concepts and ideas in the simplest terms. The work Gray has done serves a more practical sense, which is of great value to visitors to the Hippodrome. This triggers a considerable debate which is common among art lovers: How does populism fit into art?
The Hippodrome has always embraced the artistic tastes of the mass audience, not the niche art crowd. Light shows and holograms are technologically impressive and shock visitors. There is immense value in people understanding the purpose and engaging in live art.
The Hippodrome has made many firsts for the Anglosphere and Western Europe in terms of live performances. In 1909, the first performance in English of Tchaikovsky’s Swan Lake took place at the Hippodrome theater. Even 11-year-old Charlie Chaplin gave the venue’s first pantomime performance.
It wouldn’t be too surprising if we publicly recognize Thomas D. Gray’s accomplishments in the future. In the meantime, we can admire the digitization of the entire art scene.