PLAYSTUDIOS apps players can redeem loyalty points for home wellness rewards and enter to win a MIRROR interactive home gym
LAS VEGAS – Starting in 2022 with a renewed commitment to improving the lives of its players, award-winning game developer PLAYSTUDIOS and its marketing loyalty platform, playAWARDS, have curated a catalog of brand new health and wellness rewards. Throughout the month of January, players of the PLAYSTUDIOS mobile apps can redeem loyalty points earned during free play for exclusive rewards that enhance mind, body and spirit – with the chance to win a MIRROR interactive home gym and a $ 500 Lululemon gift card.
“Every new year is a chance to start from scratch and focus on improving yourself, and that’s what we want to deliver to our players,” said Rob Oseland, head of playAWARDS. “Our players are looking for more rewards that they can enjoy at home, and this collection gives them the opportunity to improve, mentally and physically, in their spare time.”
The new rewards catalog, available exclusively to myVIP loyalty members, will encourage players to put mind, body and spirit first for the New Year. Players can reward themselves by taking the time for a 30-minute walk, performing a small act of kindness, writing in a journal, and engaging in other health-focused exercises.
From January 25 to February 1, players can redeem loyalty points for admission to the MIRROR Home Gymnasium and a raffle of $ 500 in gift cards. Five winners will be chosen at the end of the draw. The rules of the raffle can be found in the mobile applications.
All rewards are accessible through the Rewards store on the PLAYSTUDIOS mobile apps, including myVEGAS Bingo, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, POP! Slot machines, and Head of the Kingdom, all of which are available for free download at ios, Android, Light up, and Facebook.
Created by award-winning game developer PLAYSTUDIOS, playAWARDS is an innovative, scalable and profitable loyalty marketing program that connects the world’s leading entertainment, retail, technology, travel, leisure and games companies with a valuable and highly engaged audience of mobile and social gamers. By integrating branded content and promotional offers into PLAYSTUDIOS ‘free and casual mobile app portfolio, playAWARDS keeps its rewards partners at the top of the list while converting entertaining digital impressions into real brand engagement. The playAWARDS platform also provides partners with a powerful suite of management and analytics tools that deliver deep, actionable insights into audience engagement and program performance.
PLAYSTUDIOS is the publisher and developer of award-winning casual games for mobile and social platforms, including the iconic Tetris® mobile app, POP! Slot machines, MyVEGAS Slots, myVEGAS Blackjack, my KONAMI slot machines, and Head of the Kingdom. Applications are powered by the company’s revolutionary technology playAWARDS loyalty platform, which allows players to earn real-world rewards from more than 70 iconic hospitality, entertainment and leisure brands in 15 countries and four continents. PlayAWARDS partners include MGM Resorts International, Wolfgang Puck, Norwegian Cruise Line, Resorts World, Gray Line Tours, and Hippodrome Casino, among others. Founded by a team of veteran gaming, hospitality and tech entrepreneurs, PLAYSTUDIOS apps combine the best elements of popular social games with exciting casino gameplay mechanics. To learn more about PLAYSTUDIOS, visit www.playstudios.com.
Rossetti Public Relations