PLAYSTUDIOS app players can redeem loyalty points for monetary donations at World Central Kitchen
LAS VEGAS – In response to the humanitarian crisis unfolding in Ukraine, PLAYSTUDIOS allows myVIP players around the world to redeem their loyalty points, earned during free play, for monetary donations that will support the nonprofit World Central Cuisine (WCK). This frontline organization helps feed people fleeing Ukraine as well as those who stayed behind.
myVIP players can redeem Loyalty Points in the Rewards Store for $1, $5, and $10 donations to WCK, and PLAYSTUDIOS will donate up to $50,000 to the organization. The company will also share additional ways for its community to show support.
“A crisis like the one we are experiencing reminds us of how interconnected our world is,” says Andrew Pascal, Founder, President and CEO of PLAYSTUDIOS. “It is imperative that those who can make a difference in this time of crisis do so, and that is why we are offering this opportunity to participate in Ukraine’s humanitarian relief effort.
“Our players have shown us that they want to make a difference in our world. We’ve seen so many rise up already, and with their support, we can do something to help the families who, through no fault of their own, are forced to flee the horrors of war.”
Founded by Chef José Andrés, WCK dedicates 94% of every dollar donated to feeding people in times of crisis. The organization has already installed kitchens at eight pedestrian crossings along the border with Ukraine and will continue to expand its efforts as more donations arrive. For amazing real-time updates, follow on Twitter @chefjoseandres and @natemookCEO of World Central Kitchen.
PLAYSTUDIOS will host the WCK campaign on its free mobile apps – myVEGAS Bingo, myVEGAS Slots, POP! Slots, myVEGAS Blackjack, my KONAMI Slots and MGM Slots Live. All apps are free to download from iOS, androidand Light up.
PLAYSTUDIOS, Inc. (Nasdaq: MYPS), creator of the revolutionary playAWARDS loyalty platform, is a publisher and developer of award-winning mobile games, including the iconic Tetris® mobile app, POP! Slots, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, myVEGAS Bingo and MGM Slots Live. The playAWARDS loyalty platform allows players to earn real rewards from more than 70 iconic hospitality, entertainment and leisure brands in 15 countries and four continents. playAWARDS partners include MGM Resorts International, Wolfgang Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line Tours, Hippodrome Casino and 1-800-Flowers, among others. Founded by a team of veteran gaming, hospitality and technology entrepreneurs, PLAYSTUDIOS apps combine the best elements of popular casual games with compelling real-world benefits. To learn more about PLAYSTUDIOS, visit www.playstudios.com.
Public Relations Rossetti