The Red Rocks Amphitheater outside Denver was to be one of the first concert venues to implement Amazon’s palm recognition technology for ticketless entry. (Photo by Corey Thompson, via Flickr, Creative Commons 2.0.)

The Red Rocks Amphitheater in Colorado no longer plans to implement Amazon One’s palm scanning technology, after a campaign by musicians and activists to block the plan by ticketing service AXS and parent company AEG Worldwide, according to advocacy group Fight for the Future.

AXS announced the plan in September, saying at the time, “Amazon One will first be offered by Amazon at Denver’s Red Rocks Amphitheater starting today, where AXS will deploy the first standalone ticketing pedestals, including Amazon One, with additional Amazon One enabled locations planned to come in the future.

In an open letter after the announcement, artists such as Tom Morello (Rage Against the Machine, Audioslave), Kathleen Hanna (Bikini Kill, Le Tigre) and more objected due to privacy and security concerns. .

“For many of us, concerts and live events are some of the most memorable and enjoyable experiences of our lives,” they wrote. “The spread of biometric surveillance tools like palm scans and facial recognition now threatens to destroy that, turning these spaces into hotspots for ICE raids, bogus arrests, police harassment and stolen identities.”

Fight for the Future quotes a representative from Denver Arts and Venues, which runs Red Rocks, as saying the organization hasn’t been in contact with Amazon for several months and has no plans to implement the technology: “I don’t know. not what the future of this technology is, but at this point it does not involve our sites.

Amazon One’s palm recognition technology, as shown in a photo distributed by AXS advertising the ticketless entry plan to Red Rocks last fall. (AXS photo via BusinessWire.)

We reached out to Amazon and AXS to comment on the news, which was reported Thursday by rolling stone.

On the Amazon One site, the company says the technology “has been designed in accordance with Amazon’s longstanding privacy policies and controls, and is protected by on-device and cloud-based security measures.”

In an update on the campaign website, organizers called on others to follow suit: “Now AXS, AEG, other entertainment companies and venues around the world must follow Red Rocks’ example and Immediately cancel all plans to use Amazon’s palm scanning and ban all biometric technology at live events once and for all.

Amazon launched Amazon One technology in September 2020 in the Amazon Go store in Seattle. The technology has since been rolled out to various locations, including its own retail stores and venues such as Seattle’s Climate Pledge Arena, which hosts the Seattle Kraken NHL team in addition to concerts and shows.