Emma Hinchliffe

Nina Ajemian

Good morning! Trump&#8217;s Cabinet picks head into confirmation hearings, FTC chair Lina Khan shares reflections, and Mark Zuckerberg brings Meta into its &#8220;masculine&#8221; era. &#8211; Masculinity at Meta. Donald Trump is set to take office next week, and if anyone&#8217;s prepared, it&#8217;s Meta, which spent the past week announcing a sweeping set of policy changes that seem to ready the tech and social media giant for Trump 2.0.<div class="paywall-selector"></div><div class="paywall">



It all started on Jan. 7, when Meta announced the end of its third-party fact-checking program and overarching changes <a href="https://about.fb.com/news/2025/01/meta-more-speech-fewer-mistakes/">to its speech policies</a>, which were quietly executed <a href="https://fortune.com/2025/01/13/meta-oversight-board-mark-zuckerberg-fact-checking-trump-michael-mcconnell/">by a secretive, small team</a> within the $135 billion company. Less &#8220;censorship,&#8221; as Meta founder and CEO Mark Zuckerberg put it in a video, allows Facebook and Instagram users to call LGBTQ people &#8220;mentally ill,&#8221; <a href="https://www.cnn.com/2025/01/07/tech/meta-hateful-conduct-policy-update-fact-check/index.html">describe women</a> as &#8220;household objects&#8221; and otherwise demean <a href="https://theintercept.com/2025/01/09/facebook-instagram-meta-hate-speech-content-moderation/">groups</a> that have become politicized by the right, like transgender people. Former U.K. deputy prime minister and Meta global affairs head Nick Clegg <a href="https://www.theguardian.com/global/2025/jan/06/nick-clegg-meta-resignation">was replaced</a> by Joel Kaplan, Zuckerberg&#8217;s longtime emissary to the American right, whose name was on Meta&#8217;s blog post announcing these changes. 



Meta&#8217;s makeover continued on Friday, when the company told employees it would end its diversity, equity, and inclusion work, including eliminating the role of chief diversity officer, <a href="https://www.nytimes.com/2025/01/10/technology/meta-mark-zuckerberg-trump.html">according to the New York Times</a>. (Longtime chief diversity officer Maxine Williams has a new role &#8220;<a href="https://www.businessinsider.com/meta-ends-dei-efforts-scraps-dei-team-internal-memo-2025-1">focused on accessibility and engagement</a>.&#8221;) The company will no longer abide by diversity goals that set targets for hiring women and people of color and prioritized diverse businesses as vendors, the Times reported.



Then Zuckerberg <a href="https://www.youtube.com/watch?v=7k1ehaE0bdU&amp;ab_channel=PowerfulJRE">appeared</a> on Joe Rogan&#8217;s podcast, where the pair had a long exchange about gender roles and corporate America. Ultimately, Zuckerberg said that corporate America has gone &#8220;too far&#8221; in embracing &#8220;feminine energy&#8221; and become &#8220;culturally neutered&#8221;—and that companies <a href="https://fortune.com/2025/01/13/zuckerberg-says-companies-need-more-masculine-energy/">have lacked</a> &#8220;masculine energy.&#8221; 



The conversation started when Rogan asked Zuckerberg how his newfound passion for MMA and jiu jitsu has affected his view of corporate culture. Martial arts seem to be central to how Zuckerberg is defining &#8220;masculine energy:&#8221; &#8220;a culture that celebrates aggression a bit more.&#8221; He said that after a lifetime surrounded by women—his three sisters and three daughters—getting into martial arts &#8220;turned on a part of [his] brain that had been missing.&#8221; He said: &#8220;It&#8217;s one thing to say we want to be welcoming and make a good environment for everyone, and it&#8217;s another to basically say masculinity is bad. We swung culturally to that part of the spectrum—masculinity is toxic, we have to get rid of it.&#8221; 



He considered the female perspective, before shifting back into corporate mode for a moment: &#8220;If you’re a woman going into a company, it probably feels like it’s too masculine&#8230;It probably feels like there are all these things that are set up that are biased against you. You want women to be able to succeed and have companies that can unlock all the value from having great people no matter what their background or gender.”



Let&#8217;s consider Zuckerberg&#8217;s definition of &#8220;masculine energy.&#8221; It seems to be wrapped up in the idea of &#8220;aggression&#8221;—which is a limited view of masculinity. If you look around corporate America, masculine energy is distinctly not lacking—it&#8217;s at the top of <a href="https://fortune.com/2025/01/08/the-fortune-500-has-two-new-female-ceos-finally-pushing-that-milestone-above-11/">89% of Fortune 500 companies</a> today. It dominated the business world for centuries, before the decade or two in which women&#8217;s leadership has influenced how businesses operate at scale. 



If anything, this entire exchange is a sign of just how far the culture has shifted. Zuckerberg felt comfortable, as a Fortune 500 CEO, having this conversation in public. It&#8217;s certainly far from the days when the best known export of Facebook&#8217;s corporate culture was Sheryl Sandberg&#8217;s &#8220;Lean In.&#8221;



Emma Hinchliffe emma.hinchliffe@fortune.com



The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Today’s edition was curated by Nina Ajemian. Subscribe <a href="https://fortune.com/newsletters/mpw-daily?">here</a>.<h3>ALSO IN THE HEADLINES</h3>- Awaiting confirmation. Senate confirmation hearings for Donald Trump’s Cabinet picks begin this week. A few to keep an eye on are Pete Hegseth, Kristi Noem, and Pam Bondi, Trump’s picks for defense secretary, secretary of the Department of Homeland Security, and attorney general, respectively. <a href="https://19thnews.org/2025/01/women-senators-pete-hegseth-defense-confirmation-hearing/">Female Democratic senators</a> have prepared tough questions for Hegseth, who has denied sexual misconduct allegations. <a href="https://www.axios.com/2025/01/13/trump-cabinet-senate-confirmation-hearings">Axios</a>
- Post-TikTok. Ahead of a looming deadline for a TikTok ban, the app Xiaohongshu has shot up to No. 1 in the App Store. China’s popular app cofounded by Miranda Qu is similar to Instagram with additional shopping and travel features. <a href="https://techcrunch.com/2025/01/13/xiaohongshu-chinas-answer-to-instagram-hits-no-1-on-the-app-store-as-tiktok-faces-us-shutdown/">TechCrunch</a>
- Final thoughts. Federal Trade Commission chair Lina Khan gave an exit interview as her term nears an end. “We enforce the law without fear or favor,” says Khan, who became a flashpoint for GOP criticism of the Biden administration. <a href="https://www.wsj.com/video/series/in-depth-features/ftc-chair-lina-khans-exit-interview-i-hope-we-dont-see-backsliding/96239EA6-7C22-40E2-A0F0-6CF101DCDAC8?mod=hp_listb_pos1">Wall Street Journal</a>
- Growing gap. Women on boards of financial services firms in Europe were paid 36% less than men in 2023, representing a growth in the pay gap from 2019’s 31%. The pay disparity could be caused by women getting less important board roles or by men having more executive experience than women when appointed to board positions. <a href="https://www.bloomberg.com/news/articles/2025-01-12/widening-pay-gap-for-women-on-boards-is-red-flag-for-europe">Bloomberg</a>
<h3>MOVERS AND SHAKERS</h3>Rashida Jones steps down as president of MSNBC, with SVP of content strategy Rebecca Kutler taking over as interim president.
Print and digital publisher Dotdash Meredith named Charlotte Triggs GM and editor-in-chief of People Group. Most recently, she was SVP and GM of People.
Yahoo named Rosa Heyman editor-in-chief of Yahoo News. Previously, Heyman was executive director of content and brand strategy for the fashion and luxury group at Hearst Magazines.
Coqual, a corporate DEI-focused nonprofit think tank, named Jennie Glazer chief executive officer. Previously, she was the company’s COO and interim CEO.
The Bladder Cancer Advocacy Network named Meri-Margaret Deoudes CEO. She was previously SVP, COO of Parkinson's Foundation. 
Ventra Health, a technology-enabled solutions provider for physicians, named Sarah Herzog president of its radiology business unit. Most recently, she was COO and VP of operations at Advocate RCM.
Central Storage &amp; Warehouse, a temperature-controlled storage provider, appointed Jennifer Jung as CFO. Most recently, she led finance, strategy, and business operations at Tesla.
OSE Immunotherapeutics, an immuno-oncology and immuno-inflammation treatments developer, appointed Sonya Montgomery as chief development officer. She was previously chief medical officer at Evox Therapeutics.
<h3>ON MY RADAR</h3>Don’t let the data fool you: The U.S. is failing working women <a href="https://www.bloomberg.com/opinion/articles/2025-01-13/labor-force-participation-the-us-is-failing-working-women?srnd=homepage-americas">Bloomberg</a>
The mothers on Broadway are finally more than monsters <a href="https://www.nytimes.com/2025/01/13/theater/mothers-broadway-gyspy-cult-of-love.html?partner=slack&amp;smid=sl-share">New York Times</a>
There is no safe word: How Neil Gaiman hid the darkest parts of himself <a href="https://www.vulture.com/article/neil-gaiman-allegations-controversy-amanda-palmer-sandman-madoc.html">Vulture</a>
<h3>PARTING WORDS</h3>“It’s very easy in this role to focus on everything that needs to be fixed…But if you balance it and acknowledge and be thoughtful about the things that are going right, sometimes that helps the momentum.”
— Build-A-Bear CEO Sharon Price John on <a href="https://fortune.com/2025/01/12/build-a-bears-ceo-spends-her-fridays-penning-old-fashioned-thank-you-notes-to-bolster-her-560-million-toy-empire/">writing thank-you notes</a></div>

Zuckerberg told podcaster Joe Rogan that corporate America has rejected masculinity.

Mark Zuckerberg remakes a 'masculine' Meta

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